AN ESTIMATE OF THE CONTRIBUTION OF BUSINESS STRUCTURES OF MOTORSPORT IN THE FORMATION OF AN ATTRACTIVE IMAGE OF TERRITORY

Abstract

The relevance of the topic chosen due to the modern event-state Olympic Park in Sochi, his post-Olympic legacy for the eff ective return of public investment. Currently, one of the operating entities of their own business in the city, the resort is a global company, "Formula 1", which has the contract to conduct the Grand Prix of Russia on the territory of "Sochi racetrack" from 2014 to 2020. with the right of prolongation. In this regard, the presented article deals with the general principles of assessing the contribution of business organizations in motorsport formation of an attractive image of the territory. The infl uence megasportivnyh activities on investment and social development of the foreign states. The main stages of preparation and holding of "Formula 1" as a basis for enhancing the use of the entrepreneurial potential of diff erent kinds of activities. We consider the entrepreneurial and institutional environment, "Formula 1" during the preparation, conduct and postpodgotovki Grand Prix of Russia. Graphically presented model the contribution of "Formula 1" at the macro, meso and micro levels of economic development. The purpose / goal. The aim of the article is to analyze the assessment of the impact of international business organizations in the field of sport, in particular the global company "Formula-1", to the national markets and refreshment area. Methodology. The methodological basis of this article are: content analysis of open analyzes of the development of sports business organizations, empirical and sociological (surveillance) methods. Conclusions / relevance. The practical significance of the work lies in the justification of propositions and conclusions in order to understand the importance of the stage of "Formula 1" in Russia, the need for its promotion and revitalization of economic entities of interest to the development of the territories.