Abstract

Though more than a decade has passed, there are compelling reasons to revisit the Deepwater Horizon disaster, the most expensive nonnuclear industrial disaster in history. It serves as an exemplar of what organizations should not do. Recent tragedies in Nigeria and Florida also demonstrate how organizations might avoid the risk of being overtaken by readily predictable events. In this article, we look to advance research on risk mitigation and decision-making as we create a more succinct view of how managers create—and might prevent—inaptitude. To this end, we look at how the evolving concept of stupidity is defined in recent research and how it manifested in the critical case of the Deepwater Horizon drilling rig. We present five proposals for organizations looking to address and avoid potentially unwise decisions that may lead to the next disaster.

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