Abstract
This article maintains annual percentage rate (APR) is not the best measure of loan cost and therefore its central role in consumer credit legislation should end. Legislation in many countries is based on the US Truth-in-Lending Act. The legislation is complex because APR is designated the best measure of cost. Research shows consumers find APR confusing and prefer a simpler measure, the finance charge. Conventional analysis argues APR is the best measure and should retain its key role. In this article, mathematical arguments are deployed to challenge conventional analysis by demonstrating APR is an inadequate and misleading measure of loan cost.
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