Abstract
E-businesses play a critical role in today's knowledge-based economies. Despite their increasing portion, e-businesses experience high rates of failure. Therefore, it is of prime importance to identify their decision-making activities encountering outer competitive forces and their internal structural events. In this study, through using the Grounded Theory approach, we analyze interviews conducted by 20 entrepreneurs who have started and run e-businesses, based on an ex-post facto view. We identified preconditions to entrepreneurial decisions to actualize in three steps and their respective sub-activities that are taken during this decision. Decision-making strategies together with contextual and intervening factors that affect the adoption of the mentioned strategies and decision making itself are also identified. Finally, probable outcomes of entrepreneurial decisions are identified and reflected in emerged theory.
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