An Empirical Study to Explore the Adoption of E-Learning Social Media Platform in Taiwan: An Integrated Conceptual Adoption Framework Based on Technology Acceptance Model and Technology Threat Avoidance Theory

Mei-Hui Peng,Hsin-Ginn Hwang

doi:10.3390/su13179946

Abstract

Currently, social media is ubiquitous and essential for social networking and content sharing. It is an effective platform for teaching and learning in higher education and provides a novel way to communicate between instructors and pupils. Thus, the purpose of this study was to present a research framework to examine students’ motivation to adopt an e-learning system with social medial platforms. This cross-sectional study used the questionnaire to collect data from the students in Taiwan. A framework has examined students’ motivation to adopt an e-learning system with social medial platforms based on the modified technology acceptance model (TAM) and technology threat avoidance theory (TTAT). The research framework was evaluated by structural equation modeling (SEM) and represented by Smart-PLS. A total of 262 valid responses were used for statistical analysis. The results recommended modified research model explains 77.0% of the variance of motivation to adopt (R2 = 0.77). The findings also supported perceived usefulness, perceived ease of use, perceived cost, perceived effectiveness, and self-efficacy significantly influenced students’ motivation to use. Results also indicated threat appraisal, perceived susceptibility, and perceived severity are not significant factors for predicting students’ motivation to adopt e-learning in higher education.

Highlights

Both knowledge and technology are the trends of the future development of society [1].Knowledge has become the key factor of economic development
The results provide support for the five proposed relationships (i.e., Hypotheses 1 (H1), Hypotheses 2 (H2), Hypotheses 5 (H5), Hypotheses 6 (H6), and Hypotheses 7 (H7)) while the remaining two relationships (i.e., Hypotheses 3 (H3), and Hypotheses 4 (H4)) are not significant at the 0.05 level of significance
perceived usefulness (PU) accounted for the least variance among the two factors, since individuals have not perceived the importance of e-learning system engagement in their teaching behavioral activities

Summary

Introduction

Both knowledge and technology are the trends of the future development of society [1].Knowledge has become the key factor of economic development. Both knowledge and technology are the trends of the future development of society [1]. E-learning has become a gradually fashionable method of learning in higher education institutions, following the speedy development of cyberspace technology. It has been completed in many university programs and is one of the new learning trends that challenge the principle of higher education [5]. E-learning is not intended to replace traditional classroom learning but offers a new channel for interaction and communication between teachers and students [6]. The recent technology infusion has caused participation and communication methods in traditional university classrooms to change [7].

Objectives

Methods

Results

Discussion

Conclusion