Abstract
The objective of this research is to analyze quantitatively the evaluation and background factors for tourist sites in Japan by the younger age group of Taiwanese visitors to Japan, and to consider a future subject. The questionnaire was designed based on consumer-behavior theory, service marketing, etc. as a theory relevant to sightseeing. It turned out that the factors that constitute especially quality of service and experience value are closely related to a revisit intention etc. In addition, as compared with other countries, the factors by which tourist sites in Japan were evaluated highly, and not highly, became clear among those factors.
Highlights
The objective of this research is to analyze quantitatively the evaluation and background factors for tourist sites in Japan by the younger age group of Taiwanese visitors to Japan, and to consider a future subject
The research task is to clarify the factors that raise the satisfaction level of international tourists who visit Japan based on the precedence research studies
The questionnaire was designed based on consumer-behavior theory, service marketing, etc. as a theory relevant to sightseeing
Summary
The objective of this research is to analyze quantitatively the evaluation and background factors for tourist sites in Japan by the younger age group of Taiwanese visitors to Japan, and to consider a future subject. There have been very few international tourists visiting tourist sites in Japan as compared with other countries. The number of international visitors to Japan increased rapidly in the last three years. The first is the rapid fall in the Japanese yen against foreign currency This is based on the large relaxation of the tight money control policy of the country. The soft infrastructure is falling behind, the suitable marketing and the ideal hospitality to each international visitor are still underdeveloped, and various problems have occurred at tourist sites. If the Japanese-style reception is an effective way to attracting international tourists, it cannot explain the fact that there were very few international visitors to Japan until a few years ago. The questionnaire regarding tourist sites recently visited was administered to them
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