Abstract

In this era worldwide businesses have recognized the impact of their business activities on society. Organizations have realized that economic advantage alone will not help them to stay in business market for a longer run. They have realized the need to implement sustainable strategies like corporate social responsibility into their core business activities. Business sustainability can be achieved only by integrating unique corporate social responsibility practices in core business strategies which ensures economic development realizing the enterprises objectives as well. There is a myth that CSR hones are for the most part embraced by multinational undertakings, but the part of SMEs isn't irrelevant considering their economical part and their essential relationship with the local communities. There is a belief among SMEs that practicing or adopting social responsibility initiatives may impact their profit as CSR will increase the cost and thus reduce profit. In reality enterprises adopted social initiatives gets benefited profit sustainability.

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