An Empirical Study on Use of Social Networking Sites (SNSs): A Case Way Dissection

Abstract

The rapid growth of social networking sites that has been observed over the last few years is indicative of its entry into mainstream culture and its integration into the daily lives of many people all over India. In parallel with this, there has also been considerable media coverage of the growth of social networking sites, its potential positive outcomes and concerns about the way that most people are engaging with it. For the purpose of this research paper, it purposely focused on the social and communication aspects of social networking sites. It deliberately included all the various aspect of social networking sites reason being users go for social networking sites options. 5 social networking sites in this survey named Facebook, Twitter, MySpace, YouTube and Orkut have been targeted.