An Empirical Study on the Satisfaction of Students in the Cultivation of Innovative Talents: Take E-marketing Course as an Example

Abstract

Zhou, X. and Tian, L., 2019. An empirical study on the satisfaction of students in the cultivation of innovative talents: Take E-marketing course as an example. In: Guido-Aldana, P.A. and Mulahasan, S. (eds.), Advances in Water Resources and Exploration. Journal of Coastal Research, Special Issue No. 93, pp. 866–869. Coconut Creek (Florida), ISSN 0749-0208.The construction of core professional courses is an important link in professional construction and personnel training, and plays a very important role in the cultivation of students' professional knowledge, ability and quality. In order to explore the innovative ideas and methods of integrating “curriculum ideological and political education” into the core curriculum construction of the major, the content of “curriculum ideological and political education” has been integrated and implemented in the core curriculum of e-commerce specialty “network marketing”. This paper designs a questionnaire from eight aspects: integration effect, pertinence, professionalism, richness, knowledge, ability improvement, quality improvement and learning results. It takes relevant students as the research object, carries out an empirical study, and explores students' satisfaction with the integration of online marketing course into “curriculum ideological and political”.