Abstract
Although many scholars have discussed the green entrepreneurial orientation (GEO) of manufacturing enterprises, few studies have conducted systematic empirical analysis on the influencing factors of GEO. Based on relevant studies, this study took 219 manufacturing enterprises as research objects, and analyzes the formation mechanism and influencing factors of GEO in manufacturing enterprises from the macro, meso and micro levels. It is found that government compulsory regulation, government incentive regulation, market normative pressure, market imitative pressure, managers' environmental risk cognition and managers' environmental benefit cognition are important driving factors affecting manufacturing enterprises' green entrepreneurship orientation, and all have significant positive effects on manufacturing enterprises' GEO. The research conclusions further enrich the theoretical system of GEO, and have certain enlightenment for promoting the practice of green entrepreneurship in manufacturing enterprises. Manufacturing enterprises should cultivate and recruit managers with sustainable development concepts. The government should formulate incentives for manufacturing enterprises to implement GEO and gradually strengthen the publicity policy.
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