Abstract
Since the launch of Yu’ebao, the scale of it has reached up to 574.16 billion RMB by the end of June 2015 and has become the fourth greatest international monetary fund. The rapid expansion of Yu’ebao has brought about a knock-on effect on commercial bank. This article introduces panel regression mode to testify what the beingness of impact of Yu’ebao on saving deposits of commercial banks based on the perspective of saving deposits of commercial banks, as well as to make an comparative study of what the impact of Yu’ebao on different types of commercial banks, and try to come up with corresponding policy suggestion in the end based on empirical findings.
Highlights
As the rapid development of internet financial industry and newly diversified financial products, the collaborative product Yu’ebao of Alibaba Group and Tianhong Asset Management is the most successful one in June 2013
Li on saving deposits of China’s commercial banks and analyzing how commercial banks will defend against the loss of saving deposits and how to set out long-time strategy of sustainable development in the face of Yu’ebao internet financial products are of great significance to the future of China’s commercial banks
Model and Results To testify the empirical effect of Yu’ebao on saving deposits of commercial banks, the measurement model of regression model is introduced in the article as follow: Table 1
Summary
As the rapid development of internet financial industry and newly diversified financial products, the collaborative product Yu’ebao of Alibaba Group and Tianhong Asset Management is the most successful one in June 2013. It has gradually entered into people’s living and it has attracted great attention from all walks of life. J. Li on saving deposits of China’s commercial banks and analyzing how commercial banks will defend against the loss of saving deposits and how to set out long-time strategy of sustainable development in the face of Yu’ebao internet financial products are of great significance to the future of China’s commercial banks
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