An Empirical Study on Reward Crowdfunding Backer’s Intention and Behaviour

Abstract

Previous research on the broad adoption of crowdfunding has included social psychology, trust, signaling, and well-being theories. Despite its enormous appeal and practical applicability, the TAM can only explain a portion of the uptake of crowdfunding platforms. The current study compares the utility of the original TAM1 and enhanced TAM2 frameworks. Analyses of the 200 observations support all the hypotheses underlying both TAM frameworks. To begin, this study broadens the applicability of TAM to the crowdfunding context and donor-giving behaviors. Second, it shows that backers' assessments of the platform's usefulness and simplicity significantly predict their donation behavior in crowdfunding campaigns. The former has a more substantial effect than the latter. The study found a linear relationship between perceived ease of use, demonstrability, Task relevance, Output quality, Favorable subjective norms, and Backer’s image and perceived usefulness. The study provides a more sophisticated knowledge of the elements that influence the motivations and actions of crowdfunding donors. These findings' explanations and implications for future research and therapeutic application are examined.