Abstract
The important question of this research paper is how values of business culture of a family influence entrepreneurial activities of a woman during “start-up” stage of entrepreneurial venture? This paper tries to find out linkages between women entrepreneurs and their family support. It is perceived that though many factors are influencing women entrepreneurial development, traditional cultural and family's business culture are having a major supporting factor in formation and management of small and medium retail business (SMRB). Family's business culture refers entrepreneurial intent, business start-up support, socialization for business contacts and risk-taking attitude etc. As it is an empirical study, 25 women entrepreneurs/managers from SMRB were interviewed with a view to understand some specific attributes of women entrepreneurs hailing from family's business culture. This study has several theoretical and practical implications, particularly, many suggestions to policy makers, NGOs, retail professionals and other stakeholders.
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