Abstract
With the advancement in AI and related technologies, we are witnessing more remarkable use of intelligent vehicles. Intelligent vehicles use smart automatic features that make travel happier, safer, and efficient. However, not many studies examine their adoption or the influence of intelligent vehicles on user behavior. In this study, we specifically examine how intelligent vehicles’ sensing and acting abilities drive their adoption from the lens of psychological empowerment theory. We identify three dimensions of users’ perceived empowerment (perceived cognitive empowerment, perceived emotional empowerment, and perceived behavioral empowerment). Based on this theory, we argue that product features (sensing and acting in intelligent vehicles) empower users to use the product. Our proposed model is validated by an online survey of 312 car owners who are familiar with driving conditions, the results of this study reveal that driver’s perceived empowerment is vital for using automatic features of intelligent vehicles. Theoretically, this study combines the concept of empowerment with the intelligent-driving scenario and reasonably explains the mechanism of the intelligence of vehicles on users’ behavior intention.
Highlights
Intelligent vehicles are one of the latest inventions that stem from technological advancements in artificial intelligence, big data, cloud computing, the Internet of things, and 5G
Based on the empowerment theory, we examined the influence of intelligent vehicles characteristics – sensing intelligence and acting intelligence – on users’ intention to use intelligent features
Our study examined how sensing and acting intelligence of intelligent vehicles affect drivers’ intention to use them from the empowerment theory
Summary
Intelligent vehicles are one of the latest inventions that stem from technological advancements in artificial intelligence, big data, cloud computing, the Internet of things, and 5G. In the nascent stages of development, the market is fertile for its growth. The shipments of intelligent vehicles have grown substantially during the last few years (IDC’s Global Automobile Forecast Report, 2020–2024). In China, the market volume of intelligent vehicles has already crossed 13 million by 2020, as is evident from the sales data of the top three Chinese EV startups (NIO, Li Auto, and XPENG). McKinsey (McKinsey China, 2018) reports that China will likely become the largest intelligent driving market globally and create a $500 billion market by 2030. The National Development and Reform Commission estimates that the penetration rate of intelligent vehicles
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