Abstract
Mutual fund industry in India is rising and investment in a mutual fund is less risky than financing in other risky instruments is therefore a safer option for risk aggressive investors. Mutual Funds offer a stage for an investor to contribute to the Indian capital market with specialized fund management regardless of the amount invested. This paper attempts to study the outlook of citizens towards awareness with special reference to mutual funds. The population of the study is selected from the Ahmedabad city of Gujarat state of the country. The sample size is 100 and the researcher has used a convenient sampling method for the study. The findings of this study are that people are aware of mutual funds but still, people are not investing in mutual funds. It is expected that this study will help in India to plan successful strategies for increasing investment in mutual funds and they can spread more awareness about mutual funds.
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