An empirical study of 4P’s of marketing strategies of agrochemical companies in and around Pune city.

Abstract

The purpose of this study is to look into the impact of marketing mix (MM) factors (product, price, place or distribution, and promotion) on boosting product promotion effectiveness and their involvement in reducing difficulties inside the company. The primary goals of this paper are to explore the theoretical aspects of MM, to provide some viewpoints for researchers, and to provide some instructions for the marketing department of agrochemical Company’s innovations. To measure the impact of promotion on the marketing of its product, the researchers used the main related academic resources from university libraries and the internet, and they designed and distributed questionnaires to a random sample of agrochemical companies for customers and employees.
 The following are the key conclusions of this paper:
 
 The promotion has a very high impact in terms of increasing product sales.
 Product distribution can have a favourable impact on consumer satisfaction.
 The company's promotion approach has a very positive impact on growing product sales.
 
 According to the researchers, the company should increase the level of promotion in its activities and departments, and expanding sales points is critical, thus the company's distribution policies should be improved.