An Empirical Study: Investigating the Relationship between Threats and Risk of Competitors on Business Effectiveness in Distributor Companies of Detergent Material

Abstract

In this study has done to investigate the Relationship between Threats and Risk of Competitors on business effectiveness in Distributor Companies of Detergent Material in Karaj City. With attention to this purpose was investigated top and middle managers of Distributor Companies of Detergent Material in Karaj City as the statistical population was selected. Methodology: This study based on research methodology is descriptive-correlational method. For collecting the research data has been used by questionnaire that it is include of 27 questions.12 questions are related to Threats and Risk of Competitors and 15 questions are related to business effectiveness. For analyzing the data has been used by Descriptive statistical method, inferential statistical method and SPSS software. For classification and interpretation of data by Tables and Figure of frequency distribution and for testing the Hypotheses by inferential statistical methods such as Spearman’s correlation has been used. Results: The results of testing show that there is significant and positive Relationship between Threats and Risk of Competitors on business effectiveness. Conclusion: Finally, the results of this study indicate that the use of Threats and Risk of Competitors and strategic planning process, companies can operate more successful in a highly competitive environment of other organizations.