Abstract

Blended learning which combined the advantages of traditional learning and digital teaching, provides a new way to improve the teaching level of colleges. Based on Internet thinking, this study explores the teaching effect of blended learning in higher vocational courses by teaching experimental research. The participants of the study are students majoring in marketing. Students in the experimental group received blended learning, while students in the control group received traditional learning. This research evaluates instructional effects by using the students’ learning achievements, learning interests, subject perceived value and course satisfaction. It is found that blended learning mode can significantly improve students’ academic performance and course satisfaction, enhance students’ learning initiative and participation, and meet the diversified teaching needs of vocational college students.

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