Abstract
The method of rank ordering, in which subjects are required to rank stimuli from highest to lowest with respect to some attribute, is one of the most familiar ordinal level scaling procedures. It is straightforward, logical, and space efficient, and it avoids many of the halo and positional biases which affect rating scales. However, the method invites a practical problem when the number of stimuli becomes large, since respondents may balk at the prospect of having to make a large number of overly-fine discriminations. This study empirically examines the practicality of reducing the number of stimuli each respondent must rank by applying matrix sampling methods to an 18-item rank order instrument.
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