An empirical investigation of the role of camaraderie, cause, competency, and participation motives in the development of attachment to a charity sport event

Abstract

This paper examines the factors that contribute to the meaning participants hold for charity sport events. Specifically, the paper investigates the role of three value-laden constructs; along with participation motives, to understand participant attachment to a charity sport event. An online questionnaire was given to participants in the Lance Armstrong Foundation LIVESTRONG Challenge (n = 568) following the event. Data analysis revealed two recreational event motives, three motives for charitable giving, and three value-laden constructs contribute to attachment to the charity sport event. In addition, the results revealed the value-laden constructs make a stronger contribution to event attachment than the participation motives. Suggestions are made for increasing the meaning held for the event through community building, calls to action, and customization.