Abstract
Entrepreneurial orientation has been recognized as one of the determinants of business performance. The purpose of this study is to determine the entrepreneurial orientation of women entrepreneurs in Sabah by adopting entrepreneurial orientation five-dimensions. A quantitative study using questionnaire was adopted. The respondents of the study were women entrepreneurs who took part in Sabah Women Entrepreneur Carnival 2020, organized by Sabah Women's Affairs Department. The sampling method adopted was convenience sampling. Questionnaires were distributed to 150 women entrepreneurs, but only 93 responses were usable. The findings of the study indicate women entrepreneurs in Sabah are entrepreneurial oriented as the mean scores were all above 3.5. Moreover, out of the five dimensions, these women entrepreneurs are more competitive as it has the highest mean score (M=4.18). However, women entrepreneurs in Sabah are found not proactive since the mean score generated was the lowest among all five dimensions with M=3.22. The study adds some contributions to the field of entrepreneurship. Ministries and agencies involved with the development of women entrepreneurs in Sabah can aid and support women entrepreneurs to grow and sustain their business. Various courses and training can be offered to enhance women entrepreneur’s knowledge and skills.
Highlights
Entrepreneurs are seen as catalyst agents in promoting economic activities as they are the ones who introduce new products and services, making improvements, and providing job opportunities (Ogunlana, 2018). Brush and Greene (2016) stated that entrepreneurship among women is acknowledged as the main contributor to the economic growth and societal well-being of many nations. Guled and Kaplan (2018) reported the fastest-growing entrepreneurial population today are women entrepreneurs
The study aims to determine the entrepreneurial orientation of women entrepreneurs in Sabah by adopting all five dimensions of entrepreneurial orientation
The study found that women entrepreneurs in Sabah were all entrepreneurial oriented as the mean scores for each dimension are above 3.5
Summary
Entrepreneurs are seen as catalyst agents in promoting economic activities as they are the ones who introduce new products and services, making improvements, and providing job opportunities (Ogunlana, 2018). Brush and Greene (2016) stated that entrepreneurship among women is acknowledged as the main contributor to the economic growth and societal well-being of many nations. Guled and Kaplan (2018) reported the fastest-growing entrepreneurial population today are women entrepreneurs. The role of women today has changed tremendously from the traditional role of being breadwinners and at the same time making an impact in society. In this regard, Sarfaraz, Faghih and Majd (2014) described today's women as playing a bigger role in the development of a country’s economy. This is supported by Kamaruddin, Arshad, Osman, & Buyong (2018) who opined that the contribution of women towards a country’s development and growth is undeniable.
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