Abstract
The current research attempted to investigate the significance of an adoption‐capability model of e‐commerce technologies (EC) in Small to Medium‐Sized Enterprises (SMEs) in New Zealand (NZ). The research model hypothesised ten factors as significantly influencing EC adoption in SMEs: relative advantage, cost, compatibility, size, information intensity of products, support from technology vendors, pressure from suppliers/buyers, competition, CEO's innovativeness, and CEO's involvement. Further, the model attempted to differentiate between adopters and non‐adopters in terms of the adopted EC and hence, categorized them into three clusters of adoption: starters, adopters and extended adopters. It was believed that such classifications could assist this research in identifying innovative and EC capabilities among the SMEs in NZ. The research findings indicated that: (1) starters: the adoption of the Internet and external email was dependent on the innovativeness of the CEO; (2) innovators: the adoption of an...
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