An empirical examination of continuous intention to use m-learning: An integrated model

Abstract

To the best of our knowledge, much research has been conducted concerning the topic of mobile learning (m-learning) adoption or acceptance. However, examining the continued use of m-learning is still in short supply and calling for further research. To bridge this limitation, this study develops an integrated model through the integration of three different theoretical models, namely technology acceptance model (TAM), theory of planned behavior (TPB), and expectation-confirmation model (ECM). To examine the proposed model, a questionnaire survey was developed to collect data from 273 postgraduate students enrolled at The British University in Dubai in the United Arab of Emirates (UAE). The partial least squares-structural equation modeling (PLS-SEM) is used to analyze the collected data. The empirical results indicated that perceived ease of use, attitude, perceived behavioral control, and subjective norms are significant predictors to explain the continued use of m-learning. Nevertheless, perceived usefulness and satisfaction were shown to be insignificant determinants to continuous intention. Further theoretical and practical implications are also discussed.