Abstract
Communication is the object of policy, as witnessed in the efforts by government and non-government agencies to inform and educate various publics about problems in society. Effective public policy communications are an important tool to help achieve the policy’s objectives. It is imperative that transparency and proactive public policy communications continue to be the anchors of the current working agenda in most of developing countries’ government. The public policy communications in Central Region of Vietnam have been characterized by unpredictable patterns of policy adoption, the geographical distance, and the economic disparity as compared to the capital city of Hanoi. To fill in this academic gap, this paper identified the factors that consist of the public policy communication on the basis of literature review. The conceptual framework was developed and revised in order to lay the theoretical grounds. Based on this, questionnaire was developed for data collection in major locations in Central Vietnam. Multivariate data analysis techniques such as Exploratory Factor Analysis (EFA) and multiple regressions were used to gauge the impacts of possible factors on the public policy communication as perceived from citizen-level perspective in Central Vietnam. Recommendations and implications were drawn to strengthen public policy communication strategies in Central region of Vietnam.
Highlights
Communication plays an important role in all aspects of the development and use of public policy [1]
It is imperative that transparency and proactive public policy communications continue to be the anchors of the current working agenda in most of developing countries’ government
The public policy communications in Central Region of Vietnam have been characterized by unpredictable patterns of policy adoption, the geographical distance, and the economic disparity as compared to the capital city of Hanoi
Summary
Communication plays an important role in all aspects of the development and use of public policy [1]. Being a linkage between the government and its citizen, an effective communication is critical for the success of putting public policies. The government communication strategies have been greatly examined by a large number of scholars, whose results have been discussed in great deal of studies [4] [5]. These studies have seemingly put its focus on the firms’ adoption of public policy while neglecting to take into account the public policy diffusion process from citizen-level perspective [6]
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