Abstract

This study attempts to apply quantitative methods investigate the macro-economic and demographic determinants on the quantity demand of life insurance using time series data in China. Analysis indicated that GNP Per capita has been consistently found to be significant predictor of total life insurance consumption. Pension fund system has no positive effect on life insurance consumption. And the individual coefficient estimates level of education, marriage rate and dependency ratios are not significant. The study intends to obtain some enlightenment of the life insurance market in China.

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