Abstract
This article provides an analysis of related factors on consumer satisfaction for the tourism real estate from the perspective of consumer behavior and psychological. In addition, by using structural equation model, this paper has carried on an empirical research on how three factors such as tourism real estate construction quality, the quality of tourist attractions and tourism public service quality influence on the consumers’ satisfaction with tourism real estate. The conclusion shows that above three factors have significant positive influence on customer satisfaction, and among them, the tourist attraction quality has maximum impact, tourism public service second and tourism real estate construction quality the least. The conclusion of this paper will contribute to the development of tourism real estate in China.
Highlights
With the improvement of people’s living standard, more and more consumers begin to attach importance to both material life and spiritual life
By using structural equation model, this paper has carried on an empirical research on how three factors such as tourism real estate construction quality, the quality of tourist attractions and tourism public service quality influence on the consumers’ satisfaction with tourism real estate
According to some relevant studies, this paper thinks that three factors such as tourism attractions, tourism resources of public services and tourism real estate construction will be the important factors influence the customer perceived value and customer satisfaction degree which will influence consumers’ purchasing decisions on tourism real estate
Summary
With the improvement of people’s living standard, more and more consumers begin to attach importance to both material life and spiritual life. Monroe & Krishnan (1985) [1] pointed out that the consumers perceived value or satisfaction on tourism real estate influenced their consumption intention. According to some relevant studies, this paper thinks that three factors such as tourism attractions, tourism resources of public services and tourism real estate construction will be the important factors influence the customer perceived value and customer satisfaction degree which will influence consumers’ purchasing decisions on tourism real estate. With structural equation method, this paper explored the above three factors how to influence the customer perceived value and customer satisfaction degree. The forth part explored measurement of variables on tourist attractions resource, tourism public service, construction quality, consumer’ perceived value and consumer satisfaction.
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