Abstract
This article analyzed the economic factors and cultural factors which influence the residents’ sports consumption based on the data from 1990 to 2009 in China. We made both qualitative analysis and quantitative analysis about influencing factors of sports consumption. The results show that, both economic and cultural factors can impact the residents’ sports consumption expenditure. In all the influencing factors of sports consumption, income level is the major and most fundamental factor, and sports infrastructure has a positive impact, and working time has a negative impact on sports consumption. Moreover, population age structure will affect consumer attitudes, thus will affect the sports consumption.
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