Abstract
This study focuses on better development of green buildings. The key to the sustainable development of the construction industry is to popularize and promote the spread of green building technologies (GBTS) in the construction market. This study integrates the technology acceptance model (TAM) and the innovation diffusion theory (IDT) to analyze and construct the theoretical model of developers’ GBTS adoption behavior from three dimensions, including the individual factor, product factor and interface factor. This paper discusses the mechanism of GBTS adoption and diffusion in the construction market. The data are collected by questionnaire, and the structural equation model (SEM) is used for empirical analysis. The results show that the developers’ perceived usefulness (PU) and perceived ease of use (PEOU) of GBTS, developers’ innovativeness and sense of community at the individual level, competitive advantage at the product level, as well as government structural guarantees and relevant stakeholders at the interface level have a significant positive impact on the adoption of GBTS by developers. It is proved that the model can explain the basic path of GBTS adoption by developers, and suggestions to promote the adoption and diffusion of GBTS in China are put forward.
Highlights
At present, transitional energy use and environmental pollution are causing a major global sustainable development problem
Green building technologies (GBTS) play an important role in realizing green building and promoting sustainable development of the construction industry
Based on the technology acceptance model (TAM)-innovation diffusion theory (IDT) theory, this study puts forward the external theoretical hypotheses of the individual factor, interface factor and product factor on the basis of the literature research of GBTS, which provides a scientific basis for the analysis of the adoption and diffusion of GBTS by developers
Summary
Transitional energy use and environmental pollution are causing a major global sustainable development problem. In order to deal with these problems, countries began to explore the construction industry from the traditional building mode to the social, economic and environmental dimensions of coordinated sustainable development [11]. To avoid a lot of natural resources and environmental pollution, green building has become an important plan for future development and for the construction industry [5,20,21,22]. The construction of green building requires the effective combination of GBTS and building construction to maximize the efficiency of natural resources and reduce environmental pollution [5,33,34]. Despite the numerous policies in the construction sector to encourage the development of green buildings and the adoption of GBTS, the adoption rate of GBTS is still very low [38,42,43]
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