Abstract
Mobile payment (m-payment) is determined as modern application of electronic commerce. It helps financial institutions to widen the financial services to existing customers in developed countries and to increase financial inclusion in developing and emerging countries. Cambodia is a country with low financial inclusion and National Bank of Cambodia perceives that the usage of m-payment can help to increase financial deepness. However, the lack of empirical evidences is a concern and this study is developed to fill the literature gaps. A research model as proposed in which behavior intention towards m-payment is affected by performance expectancy and effort expectancy. This model involves perceived transaction convenience as direct impact on performance expectancy and effort expectancy. Four research hypotheses were proposed and data was collected from 252 questionnaires. Obtained result showed that three hypotheses were supported. Only the effect of perceived transaction convenience on performance expectancy was not significantly. All factors qualified for reliability test’s requirement. EFA Analysis was conducted to verify the construct between factors and belonged items. Based on empirical results, recommendations and future researches were proposed.
Highlights
Mobile payment (m-payment) refers to the transactions or the payments which are initiated by mobile devices and it receives significant amount of attention (Hayashi, 2012)
Since p-value is much higher than 0.05, null hypothesis is not rejected or perceived transaction convenience has no significant effect to performance expectancy among Cambodian users towards m-payment
This research paper was developed with the objective of quantifying the effect of performance expectancy and effort expectancy on behavior intention
Summary
Mobile payment (m-payment) refers to the transactions or the payments which are initiated by mobile devices and it receives significant amount of attention (Hayashi, 2012). The first instance of m-payment transaction was initiated by Coca Cola since when the company allowed individual customers to buy the drink through text messages on their mobile phones (Prime Indexes, 2018). M-payment is conducted under various forms, including mobile wallets, SMS payments, direct operator billing, internet payments, and mobile banking (Prime Indexes, 2018). In 2017, The Statista (2019) emphasizes that the users utilize m-payment mainly for merchandise purchases (US$168.3 billion), ticketing (US$6.8 billion), money transfers (US$497.1 billion), bill payments (US$36.8 billion), airtime top-ups (US$8.5 billion). Asia Pacific is the region with highest number of m-payment users, from 4.9 million people in 2009 to 163.6 million people in 2016 (Prime Indexes, 2018)
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