Abstract
Despite the dominant role of replacement purchases in many durable categories, previous research has not emphasized modeling replacement behavior. In this paper, we develop a descriptive model for replacement intentions based on variables associated with product and household characteristics, and empirically estimate this model with cross sectional data for a set of home appliances. Results indicate that the perceived condition of the currently owned unit and its age are significantly related to replacement intentions. Whether or not a spouse is working and expected future household financial situation are also significant explanatory variables. Implications and directions for future research are also discussed.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.