Abstract
Originally, online public engagement with science tended to be one directional—from experts to the general population via news media. Such an arrangement allowed for little to no direct interaction between the public and scientists. However, the emergence of social media has opened the door to meaningful engagement between scientists and the general public. The current study examines scientists’ perspectives on the interactions between laypeople and scientists by asking questions and sharing information on social media platforms, specifically, through Ask Me Anything (AMA) sessions on Reddit’s “Science” subreddit (r/science). By analyzing the content of six different r/science AMAs and surveying scientists who participated as r/science AMA hosts, our research attempts to gain a richer understanding of direct communication between scientists and lay audiences online. We had three main questions: (1) who are the participant scientists hosting r/science AMAs, (2) what are their experiences like as hosts, and (3) what type of discussions do they have on this platform? Survey results suggested that these scientists recognize the promising interactive nature of Reddit and are interested in continuing to use this platform as a tool for public engagement. Survey respondents generally had positive experiences as AMA hosts, but further research is needed to examine negative experiences. Overall, this study has significant implications for how scientists can engage public audiences online and more effectively communicate scientific findings to the general populace.
Highlights
Engagement with the general public is an important scientific responsibility
To create the codebook used for this study, we examined the content of a single Ask Me Anything (AMA) (Geology) and added new codes or modified the definitions of codes that appeared in the list developed by Jeng, et al [36] in order to more accurately describe the content present in the AMA
These AMA hosts represented 19 different areas of science ranging from more recurrent categories, such as Medicine (15.2%) and Biology (14.6%), to less frequently hosted categories, such as Animal Science (1.0%) and Paleontology (0.6%)
Summary
Einsiedel [4] proposed three categories of public participation: policy making, dialogue, and knowledge production. Dialogue includes engagement in science cafes, festivals, and science exhibits that encourage conversation between citizens and scientists [6]. Knowledge production has increased in more recent years through citizen science projects, such as Galaxy Zoo [7]; crowdsourcing, such as Patients Like Me [8]; and collaboration with scientists, such as the study of the French Muscular Dystrophy Association (AFM) [9].
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