Abstract
The digitalization of fandom and fan culture has become significant topic in recent studies, yet there is a lack of examination of the nuance between specific fan performance and the affordance, infrastructure and architecture that constitute it as it is today. In this article, I examine how digital fandom involves the platform algorithm and the logic of data contribution, affectively engaging fans to participate in increased data labour. Depicting online fandom on Weibo, a massive Chinese social media platform, I portray the data-ization of online fandom in China, arguing that the traffic data has been dematerialized as new affective object in fan–object relations, while digital fan culture has been constructed into a type of algorithmic culture.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
