Abstract
Abstract An electrical circuit analogue is proposed in this paper to model sales response to advertising. For a given marketing and advertising strategy. and for a given advertising budget, the electrical circuit analogue is used to analyze sales behavior corresponding to various forms of advertising input. It is shown how this analysis can be used to plan the advertising time pattern most appropriate to the manager's requirements and as a means of evaluating the effectiveness of an advertising campaign.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
