Abstract
This work exposes an educational strategy based on gamification for the development of soft skills in engineering students, through the simulation of the process of product development based on QFD (Quality Function Deployment) in a virtual reality environment using “Second Life”. The steps carried out in this work are explained starting from the proposal design process, followed by the development of the proposal and the evaluation. Finally, the findings showed that the proposal achieved their goals; thanks to that, the virtual environment furnished conditions very close to the QFD implementation in a company, which helped to promote positive interactions among students who overcame the apathy and fear among them and finished with a positive perception of the process.
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