An Ecosystem of Collective Futures: How Journalists and Experts Co-Construct Projections in Hybrid Media Environments

Abstract

Journalists and experts play a pivotal role in communicating risks and helping the public navigate uncertain futures. This study examines the co-construction of projections by journalists and experts across news and social media during the Covid-19 pandemic. Unlike traditional news production, where journalists exercise agency by transforming expert knowledge into news narratives, hybrid media environments involve multi-platform, multi-directional, and non-linear processes of knowledge production. In light of these characteristics, we introduce and develop the concept of “predictive agency,” referring to an actor’s active participation in predictive knowledge-making and encompassing journalistic, civic, and epistemic forms of agency in shaping and navigating future-oriented knowledge. We analyse the trajectories of 400 projections in Israel and the US, tracing the interactional and informational dynamics between journalists and experts. Through qualitative textual analysis of the various iterations of each projection, four types of co-constructed projection systems emerge: Amplify, Distill, Elaborate, and Contest. We explore the complexities of predictive agency and accountability in these systems, shedding light on how collective futures are contested and co-constructed in hybrid media environments.