Abstract

In the modern world, human well-being and his development determine the level of development of society as a whole. It is therefore important to focus efforts on creating conditions for every person to live a fulfilling life, including access to quality healthcare, education, cultural and sporting events. Investment in a person is necessary in order to ensure his successful participation in society, his self realization and the realization of potential. A healthy, educated and developed person is able to fully contribute to the development of society, improve the economy and social sphere. We must remember that man is the center of any ecosystem, and his well-being should be the main concern of society. Investment in people today is an investment in the future of society, which will bear fruit in the form of progress towards a more just and developed world. The idea is reflected that the well-being of a modern person depends, among other things, on his physical health. In this regard, an analysis of the development of physical culture is given using the example of the Arctic region, defined as part of the structure of the ecosystem of modern society. It talks about the need for a conscious approach to increasing the physically active population in the Arctic region.

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