An Economic Study of Consumer Behaviour toward Organised Food Retail in National Capital Region of India

Abstract

The present study was carried out in National Capital Region (NCR) of India. Five zones viz. National Capital Territory (NCT) of Delhi, Ghaziabad, Noida, Gurgaon and Faridabad were selected and 60 consumers from each zone were sampled thus, a total of 300 consumers were selected for this study. Tabular analysis, conjoint analysis and logistic regression model were employed to study socio-economic indicators of consumers, their shopping behavior, preference for organised food retail and the factors influencing consumer purchase through organised food retail. During the study, it was observed that the level of education, monthly income of household, ownership of vehicle and working women in household positively influenced consumer preference for organised food retails. Majority of consumers from all five zones viz. NCT of Delhi, Ghaziabad, Noida, Gurgaon and Faridabad of NCR had no specific day of shopping and they shopped at weekly basis and spent one hour for shopping at organised food retails. The quality of products and proximity of retail outlets were important attributes for consumers to visit organised food retails. They preferred even higher price for quality products. Cash payment, wide range of products and self selection are being preferred by consumers.