Abstract
Economic Modeling Specialist International (EMSI) model is a common economic development research tool that has begun to be utilized for tourism research. Therefore, it is important to examine the differences between the EMSI model and the commonly used Impact Analysis for Planning (IMPLAN) model. The multiplier effects of the default version of EMSI and IMPLAN were compared using data obtained from a visitor expenditure survey of the Jackson Mississippi Mistletoe Marketplace. The results revealed that IMPLAN estimated larger multiplier effects (both type I and type II) than EMSI for the total output and employment (job supports).
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