An economic evaluation of the effects of business strategy of agro-food industry clusters on export competitiveness in Serbian transition economy

Abstract

This article gathered and displayed data on export strategies of agro-food products and the performance of some clusters and associations inside industries in Serbian region. As part of this article, producers in clusters were described in detail in agro&food production, their weaknesses&opportunities they confront in the national and international markets. Analyzes were carried out within 2 clusters, association and on their subsistence in national markets. SWOT analyzes managed to make a solid/viable cross section of agro production and food industry through its branches within which these clusters work. These branches are baking, wine, organic food production&dairy industry. Etno-tourism and the way it connects all of these food items of food industry is also analyzed within this paper. In this way a complete picture of the clusters in the agriculture and food industry was gained.