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Previous articleNext article No AccessAn Economic Analysis of the Law of False AdvertisingEllen R. Jordan and Paul H. RubinEllen R. Jordan Search for more articles by this author and Paul H. Rubin Search for more articles by this author PDFPDF PLUS Add to favoritesDownload CitationTrack CitationsPermissionsReprints Share onFacebookTwitterLinkedInRedditEmail SectionsMoreDetailsFiguresReferencesCited by The Journal of Legal Studies Volume 8, Number 3Jun., 1979 Sponsored by The University of Chicago Law School Article DOIhttps://doi.org/10.1086/467620 Views: 67Total views on this site Citations: 10Citations are reported from Crossref Copyright 1979 The University of Chicago Law SchoolPDF download Crossref reports the following articles citing this article:Florian Baumann, Alexander Rasch Exposing false advertising, Canadian Journal of Economics/Revue canadienne d'économique 53, no.33 (Aug 2020): 1211–1245.https://doi.org/10.1111/caje.12457Franziska Weber Law and Economics of Self-Regulation in Advertising, SSRN Electronic Journal (Jan 2013).https://doi.org/10.2139/ssrn.2481030Hugo M. Mialon, Paul H. Rubin The Economics of The Bill of Rights, SSRN Electronic Journal (Jan 2007).https://doi.org/10.2139/ssrn.996478PAUL D. FREDERICKSON RECOVERY FOR FALSE ADVERTISING UNDER THE REVISED LANHAM ACT; A METHODOLOGY FOR THE COMPUTATION OF DAMAGES, American Business Law Journal 29, no.44 (Dec 1991): 585–624.https://doi.org/10.1111/j.1744-1714.1991.tb01526.xCaryn L. Beck-Dudley, Terrell G. Williams Legal and Public Policy Implications for the Future of Comparative Advertising: A Look at U-Haul v. Jartran, Journal of Public Policy & Marketing 8, no.11 (Nov 2018): 124–142.https://doi.org/10.1177/074391568900800110 Richard S. Higgins , and Paul H. Rubin Counterfeit Goods, The Journal of Law and Economics 29, no.22 (Oct 2015): 211–230.https://doi.org/10.1086/467117Suman Naresh Passing-Off, Goodwill and False Advertising: New Wine in Old Bottles, The Cambridge Law Journal 45, no.11 (Jan 2009): 97–125.https://doi.org/10.1017/S0008197300115788 Advertising Prescription Drugs to the Public, New England Journal of Medicine 314, no.88 (Feb 1986): 523–524.https://doi.org/10.1056/NEJM198602203140823Ejan Mackaay Search, (Jan 1982): 145–172.https://doi.org/10.1007/978-94-017-5332-6_7 Paul H. Rubin Predictability and the Economic Approach to Law: A Comment on Rizzo, The Journal of Legal Studies 9, no.22 (Sep 2015): 319–334.https://doi.org/10.1086/467642

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