Abstract
The Austrian school of economics has long studied the interaction of market participants - focusing particularly on entrepreneurs - and their impact on the market process. Central to this process, however, is the oft-overlooked phenomenon of market discourse, or the objective and subjective information exchanged in the marketplace that helps market participants make sense of firms' entrepreneurial actions. In this paper, I examine how entrepreneurial actions drive the market process and explore market discourse as a powerful mechanism in the sensemaking process of market participants by which these new actions get accepted or rejected by the market.
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