An Audience-Based Approach to Assessing Programme Quality

Abstract

The rapidly increasing number of television channels in different national markets around the world is causing programme planners, schedulers and advertisers to re-think their research strategies for the future. As the number of television channels available to viewers increases one generally observed consequence is the fragmentation of audiences. Established television channels which once dominated the television market find their audiences being eroded, while the great majority of new channels can only ever expect to achieve tiny audience shares.