An Assessment On Genres Of Video Blogs

Abstract

ABSTRACT
 Digitalization affects and transforms areas that are an integral part of daily life such as education, economy, entertainment and communication. It is seen that people in both developed and developing countries, where more and more products and services are provided to users in digital environments, are increasingly benefiting from digitally provided environments. It is stated that blogs, which are different from other popular communication protocols based on the Internet, have a democratizing potential. Blogs, which can be a source for sharing news and creating public opinion, can be created under the umbrella of an institution or organization. Blogs, which can also be put forward within the framework of individual purposes, emerge as one of the new ways to communicate with others, and allow personal expressions such as feelings, thoughts and preferences to be shared with a wider audience. The content of blogs, which can be text-based as well as video content, has a great variety. Studies that evaluate blogs according to these differences in terms of species are functional in terms of examining their contents in detail. This study focuses on the video diaries produced by Turkish vloggers. In the study, in which literature review was used as a method, 18 vlog channels with more than two million subscribers were evaluated according to the vlog types determined by Gercely (2018). It was determined that 8 of them were jokes and comedy, 3 of them were gaming, 2 of them were training/teaching, 1 of them was beauty/fashion/fitness, 1 of them was lifestyle, and 1 of them was product review. More than two million Turkish vloggers could not be identified in the movie/TV/book commentary and travel vlogs. Vloggers with the highest followers at the time of the research were evaluated under these headings.