An Assessment of the Relationship between Store Attributes, Shopping Enjoyment and Place Attachment

Abstract

Aims: Aim of this examination is firstly investigate the build of store attributes in a grocery store setting in Batticaloa, Manmunai North and afterward to look at retail attributes credits and its relationship to consumer place attachment with respect to the shopping enjoyment.
 Study Design: This study applied quantitative method which related to positivism philosophy and applying the deductive approach.
 Place and Duration of Study: This current study focus on the grocery shoppers, this study had been undertaken with in five stores of Manmunai North D.S division, Batticaloa district., chosen according to their high traffic and wide variety of product categories sold.
 Methodology: primary data were collected from 239 respondents (118 males, 121 females.; 151 married, 88 unmarried). whereby collected data will be analyzed statistically with statistical analysis software.
 Results: As per that totally 300 questionnaires were issued, and 239 questionnaires were recollected. Cronbach’s overall variable alpha coefficient values are above 0.70, so it is shown that all items are considered reliable. Pearson correlation analysis indicated that, there was a significant strong positive relationship between overall store attributes and shopping enjoyment in selected retail outlets (r=0.619; P=.00) as well as a moderate positive correlation (r=0.363; P=.00) between shopping enjoyment and place attachment. 49.3% of the variation in shopping enjoyment is explained by product, price, service, location, facility, design and atmosphere simultaneously 13.2% of the variation in place attachment is explained by shopping enjoyment.