An Assessment of Students' Knowledge Ambassadors Program in Promoting Usage of e-Resources in the Academic Library at Mzumbe University, Tanzania

Abstract

This study assesses the Effectiveness of Students' Knowledge Ambassadors (Student Knowledge Ambassadors s) program in promoting the usage of subscribed e-resources in an academic library in Tanzania. Specifically, the study intended to identify the criteria used to select Student Knowledge Ambassadors in promoting the usage of e-resources, examine the performance of students' knowledge ambassadors in promoting the usage of subscribed e-resources and examine the challenges Students Knowledge Ambassadors face in promoting the usage of subscribed e-resources. A descriptive case study research design, using both quantitative and qualitative approaches were employed in the study. Along with this, cross-sectional surveys and Focus group discussions (FGD) were employed to collect data. Whereas SPSS was used to analyze quantitative data, content analysis was used to analyze qualitative data. Important criteria considered in selecting students knowledge ambassadors to join the program include self-confidence, self-motivation, ICT competencies, and information search competencies as well as communication skills. The majority of students were aware of the student's knowledge ambassador. Various factors hindered the effective use of student knowledge ambassadors, including low internet connectivity, inadequate mentorship, inadequate funds, lack of incentives, inadequate ICT facilities, and misconceptions about the accountability of student knowledge ambassadors. The study concludes that in the qualitative findings, the best selection criteria for student knowledge ambassadors must be guided by well-written rules and policies headed by librarians depending on the activities. Similarly, the study concludes that there is a need to address multiple challenges affecting the effectiveness of Student knowledge ambassadors as well as improve viable strategies that aim to promote the effectiveness of students' knowledge ambassadors in promoting the usage of electronic resources. Based on the results, the study recommends the practice of the student knowledge ambassadors program in the university library across all faculties and at all campuses, as stated in the strategic plan.