An assessment of strategies used on resources mobilization: A case of the Université Chrétienne Bilingue Du Congo (UCBC)

Abstract

Many people in institutions or organizations have excellent visions and initiatives but most ofthem don’t see their visions come true because of either lack of resources or mismanagement ofthe mobilized resources. This study focuses on an assessment of strategies used on resourcesmobilization in the Université Chrétienne Bilingue du Congo (UCBC). In particular, the studysought to find out whether community participation, local fundraising, management practicesand marketing strategies affect resource mobilization at UCBC. The study adopted a quantitativeapproach targeting a population of 509 subjects. Stratified and purposive sampling techniqueswere used to get a sample size of 95 subjects. Data was collected using structured questionnairewith Likert scale measurement. The collected data was analyzed using confirmatory factoranalysis method. The results found out that management practices (p-value 0.0018), marketingstrategies (p-value 0.0430), local fundraising (p-value 0.0849) and community participation (pvalue 0.0019) were positive and significantly related to resource mobilization. The study recommends that UCBC considers the significant variables as they affect resource mobilization performance.