Abstract

The recent developments have generated the need for sense of community building, social apprehension and inculcation of social-consciousness in the young managers and achieving this requires being a part of curriculum. The current article aims to explore the integration of business morals, corporate social obligations and sustainability principles in B-schools of NCR in India and its impact on social consciousness of budding managers. We propose an integrative and holistic framework to brief the coordination of morals, corporate social responsibility and sustainability in management education through three independent analyses - institutional level, curriculum level and pupil level learning analysis. Our findings reveal that government universities are imparting both compulsory as well as CSR-embedded courses yet it fails to moderate the perception of budding managers. The current article points towards the new paradigm of CSR education in academic institutes and suggestions are made to enhance it further.

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