An Approach to the Valuation of Rioja Wine

Abstract

The wine market is a very important source of economic wealth in Rioja region and a major employment provider that creates a powerful foreign trade. Thus, it is an interesting sector for investment for both local and foreign capitals. Our paper tries to analyse the impact of the entire wine sector which, from our point of view, has a value of up to 9000 million euros. We will follow different ways in order to study the subject: a financial market analysis for the wineries, and the vineyard prices for the producing sector.