An Approach to Qualitative Feature: Identifying the Beliefs of Knowledge Sharing in Practicing Communities

Abstract

This documentary and exploratory work emphasizes a qualitative approach as a preliminary and complementary phase of the quantitative. The study is presented in the application of a case and the use of the Theory of Planned Behavior to identify behavioral, normative and control beliefs that influence the motivation in individuals to share their knowledge in communities of public organizations. For this, data was collected from applied interviews to experts of the Tax Administration in Quito-Ecuador. The data were classified and codified in words, expecting the recognition of 63 beliefs which will allow the construction of a questionnaire in the future that validates the relationships between the variables of the motivation model used. In the documentary review, the strengths of qualitative and quantitative are contrasted, their incompatibility is rejected and the selection of hybrid approaches is encouraged, highlighting the best of each method and exemplifying the use of qualitative methods in the construction of typologies of case narratives and modal narratives as categories in the quantitative analysis.