Abstract
In current dynamic manufacturing environment, Small, Medium Enterprises (SMEs) must develop new products successfully in order to maintain a competitive advantage. SMEs differ from large companies due to their limited resources. Currently, most of SMEs lack a structured process in their New Product Development (NPD) management. NPD is vital for SMEs to survive in a competitive business environment. Data collected through interviews and survey questionnaires from 40 SMEs in the Western Cape Province, South Africa suggest that SMEs need a more structured NPD model which consists of critical elements such as management commitment, employee involvement, product strategy, new product quality, customer satisfaction, and feedback of new product launching.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
